Selected Impact
A selection of initiatives where I led strategy, execution, and cross-functional alignment to drive measurable results.
Accelerating Order Intake Across the Americas
Business Challenge
Declining order intake created an immediate need to stimulate commercial activity and accelerate opportunities across the Americas.
My Role
I led the marketing strategy and activation of an Americas-wide commercial initiative, partnering with Sales leadership and Commercial Excellence to turn an urgent business need into a targeted program within six days.
Approach
I developed an integrated activation strategy combining targeted commercial offers, sales enablement, direct customer outreach, and an incentive program designed to create new opportunities and re-engage stalled pipeline.
Execution
Launched five targeted offers using preferred pricing, bundles, and consumables incentives
Built sales enablement tools including flyers, email templates, and Highspot digital rooms
Localized campaign materials for LATAM
Activated the program across the Americas Sales organization
Partnered with Sales leadership on the Closure Cup sales challenge
Worked with Commercial Excellence to introduce a 2x multiplier for opportunities using promotional offers
Maintained momentum through regular performance updates and sales communications
Extended the initiative based on commercial response and continued opportunity
Impact
€31M in opportunity pipeline created
€6M closed-won opportunity value
70+ new opportunities created and 60+ stalled opportunities re-engaged
What this Reflects
I translate urgent business priorities into focused, executable marketing programs that mobilize commercial teams and drive measurable pipeline and revenue impact.
Turning Sales into the Primary Driver of Event Engagement
Business Challenge
The PI Forum had strong potential, but the sales organization was not fully engaged as a channel for driving attendance and customer participation.
My role
I led the effort to activate the regional sales team as a primary driver of event registration and engagement.
Approach
I focused on making it easy and motivating for account managers to participate by combining clear targeting, simple tools, and aligned incentives.
Execution
Built and tagged targeted customer lists within Salesforce
Developed integrated email templates to streamline outreach
Embedded training materials directly into the platform
Hosted enablement sessions to align and engage the sales team
Introduced a contest-based incentive to drive participation and maintain momentum
Impact
86% of event registrants driven by the sales organization
~$10K in revenue generated and reinvested into the event
Increased alignment between marketing and sales in event execution
What this reflects
I unlock underutilized channels by aligning incentives, simplifying execution, and enabling teams to act effectively.
Transforming Event Planning Through Strategic
Prioritization and Visibility
Business Challenge
Event participation was driven by a high volume of requests without a consistent framework for prioritization, limiting strategic alignment and visibility.
My Role
I led the effort to reframe how events were evaluated, prioritized, and communicated across the region.
Approach
I introduced a structured model to align event selection with business priorities and improve transparency across teams.
Execution
Developed a scoring framework to evaluate event requests based on strategic value
Partnered with stakeholders to align on prioritization criteria
Led the creation of a centralized SharePoint calendar, working with a marketing intern to design and build a scalable solution
Provided company-wide visibility into event plans and priorities
Impact
Improved prioritization of event investments and resource allocation
Increased transparency across marketing and sales teams
Established a repeatable framework for future planning
What this Reflects
I bring structure and clarity to complex processes, creating scalable systems that improve decision-making and alignment.
Unifying a Cross-divisional Go-to-market Strategy for Cell Line Development
Business Challenge
Cell line development solutions were distributed across divisions without a cohesive market narrative, limiting visibility and creating a fragmented customer experience.
My Role
I co-led the development and execution of the first cross-divisional campaign, helping shape strategy, messaging, and alignment across teams.
Approach
I supported the development of a segmented go-to-market strategy based on distinct customer needs, enabling more targeted and relevant positioning.
Execution
Defined audience segments based on how customers approach cell line development (in-house, outsourced, hybrid)
Collaborated across divisions and subject matter experts to align on messaging and campaign structure
Developed asset briefs and coordinated cross-divisional content creation
Supported execution of a multi-channel campaign to increase awareness and engagement
Impact
Increased visibility and clarity of Sartorius’s cell line development capabilities
Created a more cohesive, customer-centric narrative across divisions
Established a foundation for future cross-divisional campaigns
What this Reflects
I help organizations align around clear strategies, simplifying complex offerings into cohesive, customer-focused narratives.
I’m a regional marketing leader with a background that blends strategy, execution, and creative problem-solving.
My work sits at the intersection of marketing and sales, translating business priorities into programs that are clear, actionable, and measurable. I’ve led initiatives across demand generation, event strategy, sales activation, and operational improvements, with a consistent focus on driving commercial impact.
I tend to be the person who brings structure to complexity. I enjoy working in environments where alignment isn’t automatic, connecting teams, clarifying priorities, and creating systems that help people move forward with confidence.
I care deeply about the people I work with and the teams I build. Developing others and helping them grow into their best is an important part of how I lead, and something I prioritize alongside delivering results.
Outside of work, I’m a dedicated athlete. My experience with sports has shaped how I approach challenges, with consistency, discipline, and the understanding that meaningful progress doesn’t happen overnight. It’s a mindset I bring into my work every day.
Earlier in my career, I built a foundation in design and digital execution, which still influences how I approach marketing, not just as strategy, but as something that needs to work in practice for teams, customers, and the business.
Today, I lead regional marketing efforts across the Americas, partnering closely with sales, product, and global teams to drive engagement, pipeline, and growth. I’m focused on continuing to grow into broader strategic leadership roles where I can drive impact at scale.
Resume & Contact
If you’d like a more detailed overview of my experience, you can download my resume below or connect with me directly.