Alane Hogan

Hello! I am a marketing nerd who looks for opportunities to expand my capabilities through everyday problem-solving.

 
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Resume

Where I am today has come from my eagerness to learn, step outside of my comfort zone, and encourage those around to do the same. I look forward to continuing to build upon my broad skill set and drawing from those skills to produce creative solutions for tomorrow's problems.

creatively plan, simply design, & thoughtfully code


Professional Experience

Manager of Regional Business Partnering, North America
Sartorius — Bohemia, NY
November 2022 — Present

Marketing Communications Manager
Sartorius — Bohemia, NY
December 2019 — November 2022

  • Acts as a brand manager and strong partner to a business unit by developing and refining go-to-market strategies, creation of asset briefs and lead generation plans, and constant evaluation of their performance to meet business objectives

  • Actively project manage multi-channel marketing activities and the global campaign to achieve overarching business goals with channel experts, continuous review, and quarterly reporting on progress 

  • Drive the creation, communication, and training of stakeholders on internal marketing and sales SharePoint hubs

  • Jointly produced sales enablement educational sessions resulting in a 25% increase in leads YTD

Marketing Communications Manager
Taconic Biosciences — Albany, NY
June 2016 — December 2019

  • Successfully managed 8 cross-functional multi-channel marketing campaigns for product and service launches  

  • Collaborated with internal partners to develop content marketing strategies, and led external agencies in the creation of promotional assets such as events, giveaways, videos, and sales enablement tools

  • Responsible for the education of all customer-facing staff on marketing platforms, processes, and procedures

  • Interpreted and presented monthly performance data to the leadership team

  • Established a blog process and editorial calendar, which tripled yearly content submissions, resulting in a 30% increase in organic blog traffic

  • Led brand visual identity refresh and execution of graphics initiatives, asset management system, and guidelines

  • Grew webinar registrations by 50% as lead for external facing webinars

Studio Manager
Hartland Brooklyn — Catskill, NY
May 2015 — June 2016

Digital Content Specialist, Marketing & Communications Division
Hospital for Special Surgery — New York City
February 2012 — May 2015

Web Education Associate, Education Division
August 2008 — February 2012
Hospital for Special Surgery — New York City


Education

Sirus Decisions Online
2020

Certificate in B2B Marketing Foundations Pro

Squared Online
New York City
2018 - 2019

Certificate in Digital Marketing

School of Visual Arts
New York City
2010 - 2012

Continuing Education:
Graphic design & typography, CSS & HTML, Introduction to PHP & jQuery

Rochester Institute of Technology
Rochester, NY
2003 - 2007

Bachelor of Science:
Biomedical Photographic Communications


Technical Skills

Adobe Creative Suite

HTML, CSS

Hubspot

Content Management Systems

Surveygizmo, Survey Monkey

SiteImprove, BrightEdge

Microsoft Office Suite

Project Management Tools


Additional Experience

Co-Design Director
And North
December 2017 - August 2019

Website Designer
Blackbird Attic    
November 2018 - January 2019

Website Designer
Reliquary Studio
April 2015 - Present

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Contact

alanehogan at gmail dot com
917.545.9839
@laneyonthego
Newburgh, NY

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