
Resume
Where I am today has come from my eagerness to learn, step outside of my comfort zone, and encourage those around to do the same. I look forward to continuing to build upon my broad skill set and drawing from those skills to produce creative solutions for tomorrow's problems.
creatively plan, simply design, & thoughtfully code
Professional Experience
Manager of Regional Business Partnering, North America
Sartorius — Bohemia, NY
November 2022 — Present
Marketing Communications Manager
Sartorius — Bohemia, NY
December 2019 — November 2022
Acts as a brand manager and strong partner to a business unit by developing and refining go-to-market strategies, creation of asset briefs and lead generation plans, and constant evaluation of their performance to meet business objectives
Actively project manage multi-channel marketing activities and the global campaign to achieve overarching business goals with channel experts, continuous review, and quarterly reporting on progress
Drive the creation, communication, and training of stakeholders on internal marketing and sales SharePoint hubs
Jointly produced sales enablement educational sessions resulting in a 25% increase in leads YTD
Marketing Communications Manager
Taconic Biosciences — Albany, NY
June 2016 — December 2019
Successfully managed 8 cross-functional multi-channel marketing campaigns for product and service launches
Collaborated with internal partners to develop content marketing strategies, and led external agencies in the creation of promotional assets such as events, giveaways, videos, and sales enablement tools
Responsible for the education of all customer-facing staff on marketing platforms, processes, and procedures
Interpreted and presented monthly performance data to the leadership team
Established a blog process and editorial calendar, which tripled yearly content submissions, resulting in a 30% increase in organic blog traffic
Led brand visual identity refresh and execution of graphics initiatives, asset management system, and guidelines
Grew webinar registrations by 50% as lead for external facing webinars
Studio Manager
Hartland Brooklyn — Catskill, NY
May 2015 — June 2016
Digital Content Specialist, Marketing & Communications Division
Hospital for Special Surgery — New York City
February 2012 — May 2015
Web Education Associate, Education Division
August 2008 — February 2012
Hospital for Special Surgery — New York City
Education
Sirus Decisions Online
2020
Certificate in B2B Marketing Foundations Pro
Squared Online
New York City
2018 - 2019
Certificate in Digital Marketing
School of Visual Arts
New York City
2010 - 2012
Continuing Education:
Graphic design & typography, CSS & HTML, Introduction to PHP & jQuery
Rochester Institute of Technology
Rochester, NY
2003 - 2007
Bachelor of Science:
Biomedical Photographic Communications
Technical Skills
Adobe Creative Suite
HTML, CSS
Hubspot
Content Management Systems
Surveygizmo, Survey Monkey
SiteImprove, BrightEdge
Microsoft Office Suite
Project Management Tools
Additional Experience
Co-Design Director
And North
December 2017 - August 2019
Website Designer
Blackbird Attic
November 2018 - January 2019
Website Designer
Reliquary Studio
April 2015 - Present

Contact
alanehogan at gmail dot com
917.545.9839
@laneyonthego
Newburgh, NY
